• Skip to content

Home

  • Portfolio
  • Motion
  • Behind The Scenes
  • About
  • Blog
  • Contact
  • Instagram
  • Back
  • Book 1
  • Book 2
  • Beauty

Wyche Studios

Home

  • Portfolio
    • Book 1
    • Book 2
    • Beauty
  • Motion
  • Behind The Scenes
  • About
  • Blog
  • Contact
  • Instagram
  • Search

Follow us

Posted on October 3, 2019

Kelly Rutherford: SITA NYC

I recently shot a social media campaign for SITA NYC starring Kelly Rutherford. For those of you that don’t know Kelly is an actress known for her role as Lily van der Woodsen from “Gossip Girl”. 

For this social media campaign the client SITA NYC wanted:

-Portraits of Kelly

-Video interviews of Kelly

-Stills and videos of the clothing

This shot list presented a new challenge: I would focus on Kelly while delegating the other tasks. Fortunately, I have some great creative friends to call on. I pulled in Maestro Filmworks again for video and fashion photographer Andrew Morales for still lifes.

SITA NYC’s slogan is Don’t Change. I was tasked with showing how the clothing can be worn in various environments. 

SITA came up with names for these scenarios:

Prive: This would be Kelly relaxing at home 

Affairs: Kelly would be handling business as an actress reading over scripts 

Leisure: Our talent would be relaxing after a workout at her favorite gym

Downtown: This last look showcases the clothing dressed up an evening out the town

With budget and time constraints we couldn’t be running the city in sprinter vans to multiple locations. We were able to find great studio space that could cover all our needs. Village Studio SoHo had everything we need for this production. 

Kelly Rutherford interviewed by makeup artist Emily Dimant

Kelly Rutherford interviewed by stylist Jenn Krulik

With all our ducks in order, the only thing left to do was execute. I hope you enjoy the final images and videos from this exciting project. I would love to hear your comments and thoughts about this project. 

Photographer: Brandon Wyche

Video: Maestro Filmworks

Client: Sita NYC

Talent: Kelly Rutherford

Hair and Makeup: Emily Dimant

Stylist: Jenn Park Krulik

Assitant: Richie King

Finlay – Notman

Behind the Scenes




Posted in Commissioned Work, Fashion

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Post navigation

Previous
Next

© 2023 Wyche Studios, LLC All Rights Reserved Wyche StudiosMINIMAL

Follow us

x