CubeSmart Commercial with Maestro Filmworks
At Wyche Studios, we recently had the pleasure of collaborating with the talented team at Maestro Filmworks on a commercial project for CubeSmart, the national self-storage company known for its smart, convenient storage solutions. This assignment combined both video production and commercial photography, creating a seamless branded experience across platforms.
What It Takes to Execute a Commercial Photoshoot Paired with Video
Producing high-end commercial visuals—especially when photo and video are paired—requires thoughtful coordination, technical precision, and clear creative alignment.
Here’s a glimpse into what goes into a successful shoot like CubeSmart’s:
Pre-Production Planning: From location scouting and talent casting to mood boards and shot lists, pre-production is where the vision takes shape. For CubeSmart, we focused on creating visuals that emphasized clarity, convenience, and professionalism.
Collaborative Crew: Working alongside Maestro Filmworks meant tight collaboration between the video and photo teams. Lighting setups, camera blocking, and subject direction had to work harmoniously to ensure both mediums got what they needed without compromise.
Gear and Workflow: On set, we used a dual system that supported both stills and motion, sharing lighting setups, managing file handling across departments, and keeping the set agile to accommodate both disciplines. Efficient file naming, asset management, and real-time client feedback were all key.
Consistency in Brand Messaging: Whether for a website hero image or a TV spot, the deliverables had to feel cohesive. This meant close attention to color palettes, wardrobe styling, and even background elements to ensure unity across the board.
Why It Matters
Combining photography with video during a single production not only saves time and budget, but it also results in a more unified brand presence. Clients like CubeSmart benefit from a streamlined process and media that tell a consistent story across channels.
Looking for Commercial Photo & Video Production in Philadelphia?
Whether you’re launching a product, promoting a brand, or updating your business visuals, Wyche Studios brings experience, creativity, and efficiency to your next shoot. From concept to final delivery, we produce work that moves the needle—and looks damn good doing it.
📍 Based in Philadelphia and serving clients regionally and nationwide.
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