How NYC Fashion Brands Can Execute a Successful Photoshoot in Paris

For fashion brands in New York, Paris isn’t just another city—it’s the fashion capital of the world. The cobblestone streets, the Seine at sunset, the grandeur of the Eiffel Tower, and the elegance of Parisian cafés all create unforgettable backdrops for a campaign. But turning your dream of a Paris fashion photoshoot into reality requires more than just flying in a team from NYC—it demands experience, planning, and the right creative vision.

As a NYC fashion photographer experienced in Paris and other international markets, I’ve guided brands through the process of executing shoots abroad. Whether it’s building a local production team, managing permits, or capturing iconic Parisian imagery that aligns with a brand’s identity, I understand what it takes to pull off an international fashion campaign photoshoot seamlessly.

Why Paris?

Paris is the epicenter of style. For a New York brand, shooting in Paris communicates global appeal and sophistication. But beyond the landmarks, the city has layers of charm—hidden courtyards, quiet terraces, and vibrant street scenes—that allow you to tell a unique story about your brand.

Keys to a Successful International Fashion Photoshoot in Paris

1. Location Planning & Permits

Securing permits and access in Paris can be challenging. From the Louvre’s courtyard to quiet Montmartre streets, each setting comes with its own rules. My international shooting experience helps streamline this process, ensuring you can focus on the creative while I manage the logistics.

2. Local Creative Teams

A successful Paris fashion photoshoot often depends on local talent—stylists, makeup artists, assistants, and production crew who know the city inside and out. With years of international work, I’ve built connections with creatives abroad who can elevate your campaign.

3. Managing Transatlantic Logistics

Working between New York and Paris means balancing time zones, coordinating wardrobe shipping, and keeping communication clear across continents. My workflow ensures brands stay informed every step of the way, making the process as smooth as an NYC-based shoot.

4. Flexibility & Adaptability

International photography means embracing the unexpected. Weather shifts, busy city streets, or cultural nuances can affect a production. Having shot in multiple countries, I know how to adapt quickly while keeping the creative vision intact.

5. A Global Perspective for Your Brand

An international fashion campaign photoshoot is about more than location—it’s about perspective. By blending the energy of Paris with your brand’s New York identity, we create imagery that feels global, modern, and aspirational.

Work With a NYC Fashion Photographer in Paris

At Wyche Studios, I help fashion brands translate their New York vision onto an international stage. From concept to execution, I bring the technical expertise and cultural understanding needed to produce high-impact campaigns in Paris and beyond.

👉 If your next campaign is heading overseas, let’s talk about how we can create a Paris fashion photoshoot that resonates worldwide.

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Interview with model Alison Musso