How to Photograph Your Activewear Collection for Maximum Impact
If you’re gearing up to shoot your activewear collection, you want images that capture movement, detail, and the energy of your brand. Over the years, I’ve worked with dozens of athleisure and sportswear brands in our NYC studio, and today, I’m sharing my top tips to help you nail your next activewear photoshoot.
Why Activewear Photography Matters
Activewear isn’t just clothing—it’s performance, style, and lifestyle all in one. Your photos need to convey fit, flexibility, and fabric quality while staying visually engaging. Whether you’re shooting for e-commerce, a campaign, or social media, the right approach makes all the difference.
Choosing the Right Setting
At Wyche Studios, we’ve designed our space to accommodate dynamic activewear shoots. Here’s what I recommend for your session:
1. Studio vs. On-Location
Studio Shoots – Perfect for clean, focused product shots with controlled lighting. Our cyclorama wall ensures seamless backgrounds for e-commerce.
On-Location – NYC offers rooftops, parks, and urban backdrops for lifestyle shots that show movement and real-world wear.
2. Lighting for Activewear
Natural Light – Great for soft, organic vibes (our large windows are ideal for this).
Strobe Lighting – Freezes motion for high-energy jump shots or action poses.
Backlighting – Highlights mesh panels, cutouts, and sheer fabrics.
Styling & Posing for Activewear
Show Movement – Have models stretch, jump, or run in place to emphasize flexibility.
Highlight Key Details – Zoom in on
Your Activewear Collection Deserves the Best—Let’s Bring It to Life
At Wyche Studios, we don’t just take pictures—we capture the energy, innovation, and craftsmanship behind your brand. Whether you need crisp e-commerce shots, high-energy campaign visuals, or social-ready content, our space and expertise are here to make your activewear shine.
